Pssst.... Did you hear that gossiping may be good for you?

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There seems to be a fair amount of research into the benefits of Gossip.

Researchers at UC Berkeley have determined that water cooler chatter and idle office tattling can have stress-relieving benefits, provided it is the correct sort of gossip that is helpful to others and not demeaning.
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Pssst.... Now for What your client really thinks

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I started my copywriting career in the days of dragons, wizards, hot-type and later, Compugraphics typesetters. Most of you weren’t born yet. In fact, many of your parents were probably still virgins.
My first weekly column was in a weekly tabloid magazine in Texas, and part of my job was to set my column on the Linotype the night before they went to print.

When they invested in a new technology called the Compugraphic typesetter, that portion of my job became much easier. So much so, in fact, that I sometimes composed my column “on the fly” (which drove my editor nuts!)

After nearly a year...
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Pssst.... Wanna know what writers think

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Baby Sitter's rules applied in business?

When I was younger, my sister and I had the babysitting market cornered in our little town. Supply and demand. There were two of us and tons of them; each week we had our pick. I am a bit embarrassed to say that we actually had a rating system.
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Pssst.... Can I annoy you for a second?

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You might be surprised to find out that there has been very little research done on what causes people to be annoyed. Fearful, happy, sad, trusting, and surprised you can find, annoyed, not so much. There would seem to be an unending treasure trove of behaviors these days that could be construed as annoying or perhaps worse, as I think as a society we are rapidly experiencing a dramatic rise in annoying behaviors. So there really is no shortage of possibilities for study. Being annoyed at something at work doesn’t rise to the level of “I’ll quit over this”, but does make you feel like shouting “give me a break!”
While it was not scientific at all, I asked some of my colleagues to list off some of the things that organizations and bosses do that annoy them. I began to compile a list and categorize them. Here are just a few of the one’s that popped out for me, some of which I would quit over.Get all the details on this Pssst Posters site...
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Pssst.... Word of mouth can either build or break a brand.

Consumer generated advertising is quickly growing and many brands are relying on their consumers to promote their products via social media sites such as Twitter and Facebook. 
As holiday shoppers continue their ventures on finding the perfect gift for their loved ones, Dave Williams of
adage.com analyzes how word of mouth advertising can pump up a companies sales during this holiday season.
But what about the rest of the year?

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Pssst.... Everybody’s Creative. Just Don’t Tell The Creatives

In advertising agencies there is a label that is used in an interesting and pretty clear-cut way. If you are a member of the creative department, you are called a creative. As in “the creatives are in a brainstorming session,” or “see if any of the creatives can fit this project in by end of day,” or “where the heck are all the creatives? oh, out at the ping pong table in back.”

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Pssst.... Spread the word...





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