Pssst.... Everybody’s Creative. Just Don’t Tell The Creatives

In advertising agencies there is a label that is used in an interesting and pretty clear-cut way. If you are a member of the creative department, you are called a creative. As in “the creatives are in a brainstorming session,” or “see if any of the creatives can fit this project in by end of day,” or “where the heck are all the creatives? oh, out at the ping pong table in back.”

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